Day 1 covers the very basics of what an A/B test is and why testing is so important for every business with an online presence.
One Day 2, see some real world examples of tests and understand more throroughly the mechanics behind how testing works.
Day 3 explains how to look at a website and understand what is important to test and what isn't.
A/B testing isn't simply one version vs another. Day 4 runs through a very other types of tests and the pros and cons of each.
By day 5 you've got a good grasp of testing, but the statistics of test validation can be the most difficult part to grasp. We break it down in an easy to understand way that.
On day 6 we cover what to do after you've run a test and how to interpret the results.
Finally, on day 7 we'll cover how you can share the results of your testing with your colleagues and foster a culture of testing in your business.
Testing should be and is quickly becoming an integral part of every aspect of digital marketing. From homepage designs, email copy, ad layouts, landing pages, and more, almost everything needs to be looked at through the lense of testing.
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While design still relies on experience and skill, testing needs to become a part of the toolset for every designer and UX architect. Knowing when to test a new design or concept is key to understanding how to provide the best user experience.
New features, bug fixes, and site overhauls are all things which can be tested and measured for proven performance. Learn how A/B testing can ensure any new code is making the website perform better.
Understanding the underlying concepts of testing can help you create a culture of testing and continous improvement in your business.