Interviews with Optimization Experts
Curious how other companies run tests and optimization programs? Get a behind-the-scenes look at companies of all sizes, by listening to our audio interviews with top experts in the fields of conversion rate optimization and A/B testing.
Vice President, Analytics and Experimentation
For over 10 years, Scott has been involved with testing for many household name companies. Initially getting his optimization show more career start at Dell, leading the consumer analytics team responsible for online testing. He then moved on to oversee analytics and experimentation efforts at Fanatics Inc, who operates more than 300 online and offline stores, including e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 150 collegiate and professional team properties.
Director of Online Testing & Optimization
@ Sears Holding
Nate’s career in online marketing started at Grooveshark.com, where he immediately saw the potential in online testing and optimization. Shortly after, show morehe moved into the agency-side of the conversion rate optimization space, where he led A/B testing strategies for many large corporations, including Intuit, CBS Sports, PR Newswire, and The Boston Globe. In 2015, he accepted the Director of Online Testing & Optimization role at Sears Holdings to help develop a mature testing program, which today manages hundreds of tests across all Sears and Kmart Desktop and Mobile web properties.